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They would be seen on the Sunday morning two-hour music video block titled Sunday Brunch.

Once VH1 established itself a few years later, they catered to Top 40, adult contemporary, classic rock, and 1980s mainstream pop.

There was also a short-lived hour-long program called By Request in which viewers could call a 1–900 hotline number to request their videos.

Also in 1991, a popular morning program was introduced called Hits News & Weather that ran from 7 AM to 9 AM ET.

(It later expanded to 10 AM ET.) It consisted of music videos both past and present along with a 90-second update of the day's news & weather provided by All News Channel.

Later VJs included Tim Byrd of WPIX-FM (the current day FM rebroadcast of WFAN), a station whose eclectic ballad-and-R&B oriented format mirrored that of VH-1, and Alison Steele ("The Nightbird" of WNEW-FM).

For a time, even country music videos aired in a one-hour block during the afternoons.

They started out using MTV's famous Kabel typeface font for their music video credit tags.

As an added touch to make the network more like a televised radio station, the early years of the network featured jingles in their bumpers produced by JAM Creative Productions in Dallas, who had previously made jingles for radio stations worldwide.

The format left room for occasional ad-libs by the VJ, a godsend for emcees such as Imus and O'Donnell.

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