Online dating nerve
“The online dating business is completely monopolized — IAC owns online dating,” Schechter says.
“So what we’re trying to do is build a media company whose sole focus is love.
If the honest answer is no, you’d be better off moving on sooner rather than later. Doing so can be painful and tricky, but there is no point wasting more of your life on someone who simply isn’t compatible with you.The site offers two separate subscription services: One lets singles post self-designed “ideal” first dates, while the other offers couples dates that the company has set up for them, often with discounts involved.(Though Schechter cautions: “Date night should not be deal night.(For more, see “The nerd king of online dating.”) The launch of How About We’s media network is an attempt by its parent company, This Life Inc., to take on the giants of its space by offering something more: not just a site where singles can meet someone, but a buffet of sites where singles and couples can find date ideas, relationship advice, humor, Q&As, and more.Schechter and Schildkrout know what they are up against.