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This leads to inboxes filled with “hi’s” and nothing much else to say.By integrating commenting into profiles, however, users will be prompted to start conversations based on something they’ve read — allowing people to connect based on more than just their photos.But as Zuckerberg wrote in early March, arguing for increased privacy on Facebook’s platforms, one of the social network’s fastest growing areas is small groups.Indeed, according to Facebook, over 400 million people on Facebook now belong to a Group.‘We regularly hear from people who tell us that Groups are now a central part of their Facebook experience,” a Facebook spokesperson told Yahoo Finance.The feature is similar, to some extent, to the commenting feature in Hinge, a relationship-focused app that allows users to directly comment on some aspect of another user’s profile.

The company’s anti-Tinder stance is shaping up in its social content, too.

In the post, Facebook’s chief executive highlighted groups, private messaging, and ephemeral stories as the fastest growing areas of online communication.

As Facebook has evolved, it’s become a platform that lets users do any number of things: watch videos, sign up for events and shop on Marketplace.

On Tuesday, Facebook announced it planned to expand the Dating feature from five markets — Colombia, Thailand, Canada, Argentina, and Mexico — to 14 new countries including Philippines, Vietnam, Singapore, Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana, and Suriname. To avoid potential privacy issues, Dating users create an all-new new dating profile separate from their main Facebook profile.

(The only information imported over from Facebook proper is the user’s first name and age, as well as Facebook Groups and Events.) It’s unclear how exactly Facebook Dating is performing — the social network does not share user numbers for the feature — especially given the data privacy concerns Facebook has faced over the last 18 months.

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